Job Description
Job Objective
The primary objective of this role is to lead and oversee the overall marketing and communications strategy of the company, ensuring brand consistency, effective lead generation, customer engagement, and cross-functional support for business growth, product awareness and customer trust in life insurance services.
Key Roles and Responsibilities
Main Responsibilities
- Develop and execute annual marketing and communication strategies aligned with the company’s business objectives
- Lead brand positioning, campaign planning and execution across digital and traditional channels
- Plan and oversee lead generation campaigns in partnership with digital, media and business partners.
- Monitor and manage budgets across marketing initiatives, ensuring cost- effectiveness and ROI.
- Lead content strategy and creative direction for all marketing collaterals and customer touchpoints
- Analyse performance metrics and provide strategic insights to improve future campaigns
- Monitor on the market trends, customer preferences and competitive landscape to be able to apply on the brand.
- Guide PR activities and crisis communication in alignment with brand reputation goals.
Other Responsibilities
- Collaborate with operations, sales and customer care teams to ensure messaging consistency and cross-functional alignment
- Supervise and develop the MarComms team in terms of content, creative,
digital, branding - Manage agency and vendor relationships for campaign execution, creative
production and media buying - Represent the marketing department in senior leadership meetings and strategic
planning sessions - Maintain compliance with all legal and regulatory requirements related to
advertising and promotions - Support internal communications and company branding initiatives
- Perform other related tasks upon the management and divisions.
Job Requirements
Experience
- Minimum 7-10 years of experience in marketing and communications with at least 3 years in a managerial or leadership role.
- Having exposure with various marketing channels such as digital marketing,
website, social media, content marketing, and traditional advertising - Prior experience in insurance, financial services or a regulated industry is a plus.
Competencies
- Strategic thinking with strong analytical skills
- Proven ability to lead and manage integrated marketing campaigns
- Strong leadership, communication and stakeholder management skills
- Knowledge of digital marketing tools and media planning
- Ability to manage budgets, teams and timelines efficiently.
- Ability to work independently and collaboratively in a fast-paced environment
- Capability of working under pressure
- Highly organized and detail-oriented on every assigned projects
- Ability to work in a proper and timely manner
- Team oriented, effectively interact with peers, management and other stakeholders
Qualifications
- Bachelor’s Degree in Marketing, Business, Communications or related field
- An MBA or relevant post graduate qualification is an added advantage
- Excellent written and verbal communication skills
